Transforming businesses from $5M to $100M+
AI-Driven Agency That Redefines Innovation
Delivering intelligent, profitable solutions across ecommerce, AI, enterprise resource planning, consulting, and digital marketing. We don't just build, we scale.
100+
Expert Professionals
21+
Years of Excellence
500+
Projects Delivered
50%
Average Revenue Boost
What We Build
One team. Every capability.
Select the challenge you are facing. Redefine brings the right service combination as a single accountable team with no handoffs and no gaps.
Dynamics 365
Implementation, licensing, support, and advisory across Microsoft's full business application stack. Finance, Sales, Supply Chain, and Customer Engagement.
Explore Dynamics 365
System Integrations
Application programming interface integration, enterprise resource planning connectors, and middleware that eliminates data silos across your entire business stack.
Explore Integrations
Data and Analytics
Power BI dashboards, data modeling, and analytics that convert operational data into decisions that move revenue and sharpen margins.
Explore Analytics
Ecommerce
Shopify, headless commerce, BigCommerce, and custom builds. Design, development, migration, and optimization for direct-to-consumer and business-to-business stores.
Explore Ecommerce
Marketing
Paid channels, Klaviyo lifecycle email, search engine optimization, and multi-channel campaigns tied to revenue targets, not vanity metrics.
Explore Marketing
Design
User experience design, conversion rate optimization, branding, and design systems. Every pixel is accountable to conversion performance.
Explore Design
Consulting
Business strategy, digital transformation roadmaps, process design, and change management for organizations navigating growth or platform change.
Explore Consulting
Artificial Intelligence
Artificial intelligence agents, large language model integration, machine learning models, and intelligent process automation. Real revenue and cost outcomes.
Explore AI
Development
Custom software, application programming interface development, and scalable backend architecture. Scoped before work starts. Delivered without the overhead.
Explore Development
21+ years of
delivery
500+ projects
completed
100+ expert
professionals
Sprint 1 starts within 1
week
The Redefine Suite
Ten modules. Built to unify.
One integrated platform. Every capability your business needs to operate, sell, and scale, connected from day one.
Module 01
Commerce
Headless storefronts, checkout flows, and product catalog management. Shopify, BigCommerce, and Adobe Commerce, unified into one commerce engine.
ShopifyBigCommerceHeadlessCheckout
Optimisation
Module 02
Content CMS
Structured content, rich pages, and media management at scale across every channel.
Module 03
Product Data PIM
Single source of truth for all product data, syndicated to every channel instantly.
Module 04
Orders and Inventory
Multi-location stock, order orchestration, and fulfilment rules at scale.
4,812
Live
orders today
Module 05
Marketplace and Channels
Amazon, eBay, Walmart, and more , synced from a single control panel.
Module 07
Analytics
Power BI dashboards and real-time reporting across every module.
Module 06
AI and Automation
Embedded AI agents, intelligent process automation, and LLM integrations built directly into your operational workflows. Ships within weeks, not quarters.
6 agents active
GPT-4oClaudeCustom
LLMs
Module 08
Forms and Workflow
Custom forms, approval chains, and process automation that replace manual steps.
Module 09
Program Store
Membership, loyalty, and subscription program management built natively into commerce.
Integration Layer
All 10 modules share one data layer. No sync jobs, no duplicate records, no middleware to buy.
Module 10
Governance and Security
Role-based access control, full audit trails, compliance workflows, and data governance built into every module by default, not bolted on afterwards.
SOC 2
Ready
architecture
RBAC
Built in by
default
100%
Audit logged
Every module connects. No middleware required.
Purpose-built
integration layer means data flows across all 10 modules from day one. No connectors to buy.
Consulting
Strategy that turns complexity into competitive advantage.
Two consulting disciplines. One integrated team. We map the path, eliminate the noise, and make the call on what to build, change, or stop.
Pillar 01
Advisory Services
Strategic advisory that moves your business from where it is to where it needs to be. We work beside your leadership team, not above them.
- Digital Transformation RoadmappingPhased technology plans tied to business outcomes, not vendor preferences
- Change ManagementPeople, process, and adoption strategy so the technology actually gets used
- Vendor Selection and EvaluationIndependent, unbiased shortlisting across platforms, tools, and partners
- Process OptimizationWorkflow redesign and operational efficiency across sales, finance, and operations
Pillar 02
Assessments
A structured diagnostic of your technology, processes, or platform before you invest. Know exactly what is broken, what to fix first, and what it will cost.
- Digital Maturity AssessmentBenchmarked scorecard of your digital capability across 6 dimensions
- Technology Stack AuditFull inventory of your tools, contracts, redundancies, and integration gaps
- Ecommerce Performance AuditConversion rate, user experience, speed, and revenue-leak analysis
- Artificial Intelligence Readiness EvaluationData, process, and infrastructure readiness for AI deployment
How A Consulting Engagement Works
1
Submit Brief
We
read your situation before the first call
2
Discovery Call
45
minutes to map your situation and constraints
3
Scoped Proposal
Line-by-line plan with timeline and cost in 3 days
4
Engagement Begins
First
deliverable within 1 week of sign-off
Microsoft
Solutions Partner
Dynamics 365The Microsoft stack, implemented by people who know it cold.
21 years of Microsoft delivery. Fixed-price implementations. Named delivery teams. No subcontractors. Live in weeks, not quarters.
120+ implementations
6-week avg. go-live
15-30% licensing recovery
21+
Years
Microsoft delivery
6
Modules
covered
100%
Fixed-price engagements
6
SERVICES
What We Deliver
Services
Implementation, support, customization, integration, licensing advisory, and training. All fixed-price, all in-house.
ImplementationSupportLicensing
Explore Services
6
MODULES
Full Portfolio
By Modules
Finance, Supply Chain, Sales CRM, Customer Service, Commerce, and Business Central. Pick what you need and expand later.
FinanceSupply
ChainSales
CRM
Explore Modules
FIXED
PRICE
No Surprises
Pricing and Cost
Every engagement is scoped line-by-line before Sprint 1. Licensing audit included. Most clients recover 15 to 30 percent of unused spend.
LicensingImplementationTotal
Cost
Explore Pricing
ASK
THESE 3
Make The Right Call
Choosing a Partner
Most D365 projects go over budget. The partner is the variable. Know what to ask before you sign. See how Redefine measures up.
Fixed
Price?Subcontractors?Post
Go-Live?
Read The Guide
AI
Engineering · In Production
Artificial Intelligence
AI that ships.
Not AI that's interesting.
Every business is racing to implement AI. Most are still in workshops. Redefine builds AI agents, automates real workflows, and delivers measurable cost and revenue outcomes.
redefine-ai ·
agent-dashboard
● LIVE
Agent
ConsoleRunning
✓ Ingested 4,200 support tickets
✓ Intent classification: 94.2% accuracy
✓ Auto-resolved 1,847 tickets
◎ Escalating 312 edge cases...
▶ Writing CRM summary notes▌
Agent:
support-resolver-v2 · Model: GPT-4o
Automation
Queue4 active
Order reconciliationDone
Inventory sync to ERP78%
Lead scoring pipeline41%
Report generationQueued
2,341 tasks automated today · 94%
success rate
Live
ImpactThis session
Hours Saved
147.3 hrs
↑ 23% vs last week
Cost Eliminated
$31,200
↑ Labor cost saved this week
Error Rate
0.3%
↓ From 8.2% manual baseline
Pillar 01
Strategy and Advisory
Before you build, you need to know where artificial intelligence creates real leverage in your business. Not a workshop. A 4-week structured engagement that ends with a board-ready roadmap and prioritized build list.
AI Readiness
Assessment
Use-Case
Prioritization
Return on Investment
Modeling
Technology Selection
Delivered as a board-ready AI roadmap with prioritized use cases, effort estimates, and projected return on investment , in 4 weeks.
Pillar 02
Build and Run
The engineering side. Custom AI agents, large language model integrations, intelligent workflow automation, and the ongoing operations that keep them performing. Built in sprints. Shipped in weeks.
Custom AI Agents
LLM Integration
Intelligent
Automation
ML Model Development
AI-Powered Products
Ongoing AI Operations
First working prototype in Sprint 1 (1 week). First production deployment within 3 to 6 weeks. Ongoing model tuning and agent monitoring included.
60%
Average reduction in manual processing hours
1 wk
From signed brief to first working agent
3x
Typical return on investment in year one
50+
AI agents and automations in production
Strategy session delivered in 4 weeks · first production build within 6 weeks · fixed price, always
Ecommerce
Four platforms. One delivery team.
Design, build, migrate, and grow on the platform your customers love. Redefine delivers across every major ecommerce stack with the same fixed-price, sprint-based model.
180+ Shopify stores
40+ BigCommerce builds
30+ Adobe Commerce projects
50+ Amazon channels
Shopify
Shopify Development
Custom themes, app development, Shopify Plus migrations, checkout optimization, and full headless builds on Hydrogen. The most requested service in our portfolio.
Theme
DevelopmentShopify
PlusHeadless
CommerceMigration
180+ stores
deliveredExplore
Shopify
BigCommerce
BigCommerce Development
Stencil and Catalyst theme development, enterprise business-to-business configuration, custom integrations, and platform migrations for high-volume and wholesale operations.
B2B
ConfigurationCatalyst
HeadlessIntegration
40+ stores
deliveredExplore
BigCommerce
Adobe Commerce
Adobe Commerce Development
Full Adobe Commerce (Magento 2) implementations, custom extension development, upgrade projects, performance optimization, and cloud migrations for enterprise retailers.
Magento
2Cloud
MigrationExtensions
30+ projects
deliveredExplore
Adobe Commerce
Amazon
Amazon Channel Management
Seller Central setup, FBA configuration, Brand Store design, listing optimization, A-plus content, and advertising management that turns Amazon into a profitable revenue channel.
Brand
StoreFBA
SetupListing
Optimization
50+ channels
managedExplore
Amazon
Not sure
which platform is right for you?
We scope the platform
decision into every advisory engagement. No vendor bias.
Live
Data · Real Decisions
Data and Analytics
Stop guessing.
Start deciding with data.
Power BI dashboards, data engineering, and integration pipelines that turn your operational mess into a single source of truth your leadership team can act on.
Power BI Services
Custom Dashboards, Data Modeling, and Reporting Automation
Executive dashboards, drill-down reports, automated refresh, and role-level access. Built in Power BI and delivered in 2-week sprints so your team has answers before the next board meeting.
3 days
First dashboard delivered after brief
Explore Power BI
Buyer Integrations
Data Integrations
Connect Every Data Source. See Everything In One Place.
Data pipelines that pull from your Shopify store, Dynamics 365, CRM, marketing platforms, and warehouse into a single Power BI data model. No more exporting spreadsheets at 9pm.
12+
Pre-built connectors for popular platforms
Explore Integrations
48 hrs
From brief to data model scoped
80%
Reduction in manual reporting time
1 view
All data sources unified in one model
100+
Dashboards built for growth businesses
Design
Design that converts.
Design that converts.
Not just impresses.
Every pixel accountable to a business outcome. Web design, brand, user experience audits, and design systems , all delivered as production-ready assets.
Service Category 01
Design Services
End-to-end design from blank canvas to production-ready Figma files. Redefine designs with the developers in mind so there are no translation gaps between design and build.
Web Design and User
Experience
Brand
Identity
Conversion Rate
Optimization
Design
Systems
Mobile and
Responsive Design
Figma
Prototyping
Buyer Audit and Reviews
Design Diagnostics
Audit and Reviews
Before you redesign, know exactly what is broken and what is costing you conversions. A structured audit surfaces the issues with evidence, not opinions.
User Experience
Audit
Conversion Rate
Review
Design System
Review
Brand Consistency
Audit
Delivered as a
prioritized fix list with effort estimates in 5 business days
Wireframe v1
Hi-Fi Prototype v2
Production · Delivered
01
Wireframe
02
Prototype
03
Delivered
+38%
Avg. conversion lift post-redesign
2 wks
First deliverable from brief
150+
Websites and storefronts designed
100%
Dev-ready Figma files, always
Design
toolsFigma·Adobe XD·Illustrator·Framer
Development
Software built to spec.
Software built to spec.
Owned by you. Forever.
Redefine engineers build new software from scratch and modernize legacy systems slowing your team down. Fixed-price scopes, sprint-based delivery, weekly demos, and full code ownership on day one. No lock-in. No subcontractors.
Full code ownership
from Sprint 1
No subcontractors,
ever
Git repo handoff on
sign-off
Weekly sprint demos to
stakeholders
How Every Engagement Runs
1
Brief
You submit
›
2
Scoped
Line-by-line
›
3
Sprint 1
Week one
›
4
Handoff
Repo + docs
architecture.md
, Redefine Dev● LIVE
# System Architecture
Frontend: React, Next.js,
TypeScript
Backend: Node.js, .NET, Python,
Go
Mobile: React Native,
Flutter
Database: PostgreSQL, MongoDB,
Redis
Cloud: Azure, AWS, GCP
DevOps: CI/CD, Docker,
Kubernetes
API: REST, GraphQL, WebSockets
Testing: Jest, Cypress,
Playwright
DELIVERY STANDARDS
✓README, architecture docs, and test
coverage on every repo
✓CI/CD pipeline configured and running
before Sprint 1 ships
✓Peer code review required on every merge
request, no exceptions
✓Performance and security review before
every production deploy
Build New
New Software
Greenfield software builds scoped before work starts. Web apps, mobile apps, internal tools, and full SaaS products. Line-by-line proposal before Sprint 1.
Applications
Custom Software
Bespoke builds
Web
Applications
Front and back-end
Mobile Apps
iOS, Android, cross-platform
Progressive Web
Apps
Installable, offline-capable
Products
SaaS Product
Builds
MVP to production
API Development
REST, GraphQL, webhooks
Fix and Modernise
Modernise and Support
Legacy systems slow every team down. Redefine migrates aging codebases to modern stacks, clears technical debt, and keeps production systems running with named engineering support.
Legacy Modernization
PHP monolith, classic ASP, aging Java to modern, maintainable architecture
Technical Debt Remediation
Audit, prioritize, and clear debt without stopping feature delivery
Managed Engineering Support
Named senior engineer, SLA-backed, not a ticket queue routed offshore
Performance Optimization
Database tuning, caching layers, server-side rendering, and load time reduction
Marketing
Marketing that acquires,
Marketing that acquires,
retains, and compounds.
Four channels. One team. Every campaign tied to revenue, not vanity metrics. Redefine runs paid, organic, lifecycle, and social as a unified growth engine.
Attract
SEO + Paid Search
Convert
CRO + Paid Social
Retain
Email + SMS Flows
Grow
Revenue compounds
Klaviyo Partner
35%
avg. revenue lift
Email and SMS
Klaviyo Email and SMS
Lifecycle flows, segmentation, and campaigns that turn your subscriber list into a reliable revenue channel every month.
- Abandon cart and browse flows
- SMS compliance and list growth
- Revenue-attributed reporting
Explore Klaviyo
Google Partner
4.2x
avg. ROAS
Paid and Conversion
PPC and CRO
Google Ads and conversion rate optimization run together so every click costs less and converts more. Return on ad spend attributed to actual revenue.
- Google and Microsoft Ads management
- Landing page and checkout optimization
- A/B testing and heatmap analysis
Explore PPC and CRO
Technical SEO
+180%
avg. organic growth
Organic Search
Search Engine Optimization
Technical search engine optimization, content strategy, and link building that compounds over time. Built for ecommerce and lead generation.
- Technical audit and Core Web Vitals
- Content strategy and keyword mapping
- Authority building and link acquisition
Explore SEO Services
Meta · TikTok
3.8x
avg. return on ad spend
Paid Social
Social and Paid Media
Meta, TikTok, Pinterest, and LinkedIn campaigns with creative strategy, audience build, and attribution that connects ad spend to revenue.
- Creative strategy and ad production
- Audience segmentation and lookalikes
- Revenue-attributed campaign reporting
Explore Social Media
$2B+
Revenue influenced across all channels
4.0x
Average blended return on ad spend
180+
Active Klaviyo programmes managed
No lock
Month-to-month, own your accounts
Integrations
Every system,
Every system,
connected and synced.
API integrations, middleware, and data pipelines that make every platform in your stack work as one. Built to spec, fully documented, handed over.
300+
Integrations delivered
40+
Pre-built connectors
2 wks
Avg go-live time
By System5
types
By Channel5
types
Shopify
+
NetSuite
Bi-directional real-time sync. Orders, inventory, customers, and fulfilment between Shopify and NetSuite with zero manual reconciliation.
Most requested
Shopify
+
HubSpot
Connect your Shopify store to HubSpot CRM. Sync contacts, purchase history, and lifecycle stage so sales has full customer context.
Shopify
+
QuickBooks
Sync orders, refunds, and customer records into QuickBooks. Automate accounting reconciliation, eliminate end-of-month spreadsheet exports.
Dynamics 365
+
SAP
Dynamics 365 and SAP bi-directional sync. Financial data, purchase orders, and master data aligned in real time across both enterprise platforms.
Dynamics 365
+
Salesforce
Sync Dynamics 365 and Salesforce. Contacts, opportunities, and accounts mirrored bi-directionally so both platforms carry the same source of truth.
Ecommerce
+
Any ERP
Any ecommerce platform to any ERP. Redefine has built this combination across every major platform pair. If your stack is listed, we have done it before.
ShopifyBigCommerceNetSuiteSAPD365
Portfolio
Proven Workflows, Tangible Results
High-scale digital transformations spanning enterprise ERP integrations, headless commerce, and AI-powered systems, defined by precision, performance, and return on investment.
Industries
Deep vertical knowledge.
Deep vertical knowledge.
Your competitive edge.
Your industry has specific workflows, regulations, and buyer behavior. Redefine knows them before Sprint 1 begins.
Most Active Sector
Retail and Ecommerce
Shopify, headless, and omnichannel commerce builds, Klaviyo lifecycle marketing, and ERP-to-commerce integration. Our most requested vertical with the deepest team bench.
Shopify Plus
Headless Commerce
Klaviyo Retention
ERP Integration
Amazon Channels
Conversion Rate
Enterprise Strength
Manufacturing
Dynamics 365 Finance and Supply Chain, dealer portals, configure-price-quote systems, and warehouse management integrations for complex production environments.
D365 Finance
Dealer Portals
CPQ Systems
WMS Integration
Supply Chain
Production Data
B2B and Wholesale
Customer-specific pricing portals, quote-to-order workflows, and D365 Sales implementations for wholesale operations.
Pricing
PortalsQuote to
OrderD365
Sales
Distribution
EDI integration, 3PL connectors, and order management with multi-location inventory sync for distribution networks.
EDI3PL
ConnectMulti-location
Technology and SaaS
Custom SaaS product builds, AI agent integration, API-first architecture, and data pipeline design for tech companies.
SaaS
BuildsAI
IntegrationAPI
First
DTC
Consumer Brands
Premium Shopify, brand identity, email lifecycle, and paid social.
90+ projects
Services
Professional Services
CRM, client portals, billing automation, and Power BI reporting.
28+ firms
Health
Healthcare and Wellness
HIPAA-compliant builds, patient portals, and wellness ecommerce.
22+ clients
Finance
Financial Services
Compliance-ready portals, CRM automation, and BI reporting.
18+ firms
Education
Education and Nonprofits
Program stores, membership portals, and donor CRM platforms.
Property
Real Estate
Property listing portals, CRM integration, and portfolio analytics.
Track record
Projects delivered500+
Years of expertise21+
Verticals served11+
Don't see your
sector listed?
Tell us your situation. We will be straight about whether we are the right fit.
Tell Us Your SituationWhy Redefine
We don't deliver services.
We don't deliver services.
We deliver innovation.
21 years in. 500 projects built. We have watched this industry change four times over. The agencies that survive are the ones that never stop rethinking the way they work. That is us.
21+
Years of staying ahead
500+
Projects shipped and owned
10
Integrated service disciplines
100%
Fixed price, every engagement
01
Artificial Intelligence First, By Default
Every engagement starts with an AI lens. Before we write a line of code, we ask what AI can automate, accelerate, or eliminate entirely. This is how we compress delivery timelines and multiply outcomes without multiplying cost. Artificial intelligence is not a feature we add. It is the first question we ask.
AI
AgentsIntelligent
AutomationLLM
Integration
02
One Team. Zero Handoffs. Total Accountability.
Strategy, design, development, data, and marketing under one roof. When everything is connected, nothing falls between the cracks. No agency handoffs. No blame games. No "that is the other team's problem." The same team that scopes your project ships it and supports it afterward.
10
DisciplinesNo
SubcontractorsNamed
Team
03
We Measure Ourselves By Your Revenue
We do not track our success in deliverables produced or hours billed. We track it in conversion rates lifted, processing hours eliminated, and revenue lines grown. Every sprint, every recommendation, every line of code connects back to a business outcome you can measure on a spreadsheet.
Revenue
AttributionFixed-Price
ScopesSprint
ROI Tracking
04
Speed Is Our Competitive Architecture
Most projects take months to begin. Redefine goes from brief to Sprint 1 in one week. Speed is not an accident. It is how we have engineered the business, from how we scope to how we staff to how we communicate. In business, the fastest team does not always win. But the slowest one almost always loses.
1-Week
to Sprint 1Weekly
DemosAgile
Sprint Model
"At Redefine, innovation is not a department. It is a discipline we apply to every engagement, every sprint, and every line of code. We do not follow the industry. We push it."
Redefine Innovations · Founded 2003
· 100+ professionals · 500+ projects shipped
Get Started
Submit Your Brief. Get Your Proposal.
No commitment. No pitch. Submit your brief and receive a line-by-line scoped proposal within 3 business days.
- 1Submit your brief using the form
- 2Call within 48 hours to align on scope
- 3Scoped proposal delivered in 3 days
- 4Sprint 1 begins within 1 week of sign-off
Your team's time investment is typically 3 to 4 hours per week: one sprint review, async feedback on deliverables, and a final quality assurance sign-off. We handle everything else.
From
Call within 48 hours · proposal in 3 days · Sprint 1 within 1 week of sign-off
Call within 48
hours
Proposal in 3
days
500 projects
delivered
You own all
code