25+ years of ecommerce results. Real client work, real numbers.
Redefine Innovations builds and grows online stores and the systems behind them. Read 33 client stories on Shopify, BigCommerce, Dynamics 365, Power BI and Klaviyo.
8x revenue for Parsons Kellogg after the rebuild.
By the numbers
The results, up front.
Every number here comes from the client project it names.
- Case studies
- 33
- Client stories, each with a result from the real project. See all projects
- Parsons Kellogg
- $120M+
- A year in sales after the rebuild, up from under $14M. Read the story
- Half Price Drapes
- $70M+
- A year in sales across every channel. Read the story
- Off Grid Knives
- $3.8M
- A year in sales within three years, up from $1M. Read the story
- Narragansett Beer
- 50%
- About half of monthly sales now come from email. Read the story
- Corporate Gear
- $45M+
- A year in sales, with steady tests and fixes. Read the story
Our Work
Every project, in one place.
Filter by service, then open any card to read the full case study. Every result comes from the project it names.
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Industries
Sixteen industries, one playbook.
Store problems repeat across industries. Each one below has at least one client project in this portfolio.
Promotional Products and Corporate Apparel
Fashion and Apparel
Beverage
Home and Decor
Outdoor and Hunting Gear
Sporting Goods and Cycling
Eyewear
Security Electronics
Marine and Boat Building
Children's Products and Gifting
Multi Marketplace Retail
Healthcare
Real Estate
Kitchen and Home Products
Software and Mobile Apps
Education
What We Do
Eight things we do well.
Each one links to client work you can read in full.
BigCommerce
Custom storefronts, API driven order processing, and multi marketplace operations on BigCommerce.
Recent work: Off Grid Knives, Peekawhoo, Sleek Shop, CCTV Security Pros.
Shopify
Theme builds, V1 to V2 upgrades with no major disruption, and checkout and conversion work on Shopify.
Recent work: Narragansett Beer, Merlette, Go Wise, Vanessa's Vintage.
Microsoft Dynamics
Dynamics 365 ERP and Business Central implementations, integrations, and platform migrations across multi channel operations.
Recent work: Parsons Kellogg, Half Price Drapes, JWE Inc.
Power BI and Data
Executive dashboards and real time reporting that unify ERP, point of sale, and ecommerce data into one view.
Recent work: Parsons Kellogg, Half Price Drapes, Narragansett Beer.
Klaviyo and Lifecycle Email
Segmentation, flows, and A/B testing that turn email into a primary revenue channel.
Recent work: Unbox the Dress, Merlette, Narragansett Beer, Off Grid Knives.
Integrations and ERP
Point of sale, ecommerce, marketplace, and ERP systems integrated to share one record: Toast, Shopify, VIP, Amazon, and 3PL warehouses.
Recent work: Narragansett Beer, Forloh, Eyeglasses123, JWE Inc.
Custom Development
Headless commerce architecture, Laravel and .NET platforms, custom CMS builds, and React Native mobile apps.
Recent work: Parsons Kellogg, Saratoga Hospital, USA School System, Homes and Lands.
UX and Design
Research led UX, branding, and accessibility work, grounded in Baymard Institute methods.
Recent work: Merlette, Corporate Gear, Labor Soft, On the Hash App.
Start a Project
Let's build your next result.
Tell us about your business and what you want to grow. We will tell you plainly what the work involves and what similar projects have produced.
- A working session with an engineer, not a sales script.
- Comparable projects from our portfolio, with their real results.
- A straight answer on what the work needs: BigCommerce, Shopify, Dynamics 365, Power BI or Klaviyo.
Book a Working Session
Share your platform, your systems and the result you want. An engineer reads every request.